Once you have taken some of the initial steps of starting a woodworking business, you need to start gaining customers and pulling in a profit. A home woodworking business needs advertising and marketing strategies in place to make it profitable. Although it might seem complicated, woodworking businesses can be advertised in a variety of ways, which are listed below.
Use as much free advertising as possible. This should go without saying, but I’m always surprised at how many people overlook the free methods because they think they don’t work. In fact, free online advertising, such as that which can be successfully done through a local classified ad site, can be the most effective of all when used properly.
Advertise for your woodworking business in the local newspaper. This is usually a bit pricy but it will get you directly into your target market. Most woodworkers only sell locally due to the costs and freight charges often associated with shipping furniture, so local advertising is often the best way to reach people who are local to you. CLICK HERE TO GET THE WOODWORKING BUSINESS GUIDE WITH 10% DISCOUNT
Business cards can go a long way with your woodworking business. They give people a reason to remember you ahead of others who might not have something similar to offer. However, it’s important to ensure that your business cards look professional yet also unique. You will want them to stand out from the pile of other business cards people likely get every time they shop for something. Do something unique and memorable.
Use fliers to advertise. Most cities and towns have local community bulletin boards where you can put up your fliers. This can be a great way to get some sales even on a small advertising budget.
Have an introductory sale for your business if you haven’t already. Grand opening sales are a great way to advertise and get a customer base started. At the very least, you might get the information and names of several people who are interested. If you offer custom work, ensure that you offer some form of brochure at your sale event explaining it.
Advertising for a woodworking business can seem a bit difficult to do but once you get the hang of it, you will discover that it can actually be quite simple to do. There are a variety of methods you can use to advertise, as you can see, so choose one that you feel fits your business the best. CLICK HERE TO GET THE WOODWORKING BUSINESS GUIDE WITH 10% DISCOUNT